About

Norma Córdova (aka, shesaidred)


Córdova is a Mexican-American artist, born and raised in Oregon, by hard working Mexican immigrant parents. Her image based work creates illusions that conjure the realms of the imagination without presenting a factual reality. They intersect femininity, self identity, and wonder. Her work has been exhibited in the US and abroad, and has been published in The New Yorker, New York Times, Vice, PDN, and Lenscratch. In 2020, Córdova was included in the Top Photolucida 50 Critical Mass, and won best of show at the Center for Photographic Art’s International Juried Exhibition. 


She is currently moving her creative practice to a new home, working on building a color darkroom, and also helping interpret in asylum cases for the Lawyer’s Committee for Civil Rights.



Education


2021 | AS, Photography, San Francisco City College, San Francisco, CA 

2016 | Art of Filmmaking 1, NW Film Center, Portland, OR

2009-2014 | Todd Hido Studio, Professional Activities, Oakland, CA


Selected Honors and Awards 

“AAP Magazine #29 Women” 3rd Place, All About Photo Dec 2023

“Top 40 Analog Images of 2022!” Analog Forever Zine, Dec 

2022

“Alternative Processes Competition 2022, Soho Photo Gallery, Nov, 2022

“AAP Magazine #26 Shapes” Merit Award’s, All About Photo Oct 2022 

“Let It Go”  Sold Out Quantum Artist, July, 2022

“2020 CPA International Juried Exhibition” Center for Photographic Art, Dec 2020

“Critical Mass Top 50” Photolucida, Sept 2020

“Top 40 Analog Images of 2019!” Analog Forever Zine, Jan 2020



Group Exhibits


2023

Portals: Windows, Mirrors, and Doors, Photo Place Gallery, Honorable Mention, Laura Moya, Middlebury, VT

Hold Up The Sky, Dallas Center for Photography, juror, Aline Smithson, Dallas, TX



2022

Shades of Gray 10th Anniversary Photography Exhibit, Gray Loft Gallery, Oakland, CA 

Nude Geographies, Praxis Photo Art Center, Minneapolis, MN 

Alternative Processes Competition 2022, Soho Photo Gallery, New York, NY



2020 

THHE Auction Online Hospitality House, San Francisco, CA

Annual’s Members’ Show,  jury selected, Ann Jastrab, Colorado Photographic Arts Center,  Denver, CO

Fifth Annual The Creative Portrait, jury selected Paul Kopeikin, LACP, Los Angeles, CA


2019 

Kindred Spirits, Grey Loft Gallery, Oakland, CA 

Portal, jury selected, Ann Jastrab, Honorable Mention, Johnson City, TX

Dreamscapes:  mood, memory, or myth, Shibumi Gallery,  Berkeley, CA

Contemporary Portraiture, The Center for Fine Art Photography,  Fort Collins, CO

Something Blue,  jury selected, Ann Jastrab, Gray Loft Gallery,  Oakland, CA


2018 

Exquisite Little Things,  jury selected, Jan Watten, Gray Loft Gallery,  Oakland, OR

In Gratitude,  jury selected, Laura Valenti, LightBox Photographic Gallery,  Astoria, OR

Odd,  jury selected, Russell Joslin, LightBox Photographic Gallery,  Astoria, OR

Plastic Camera Show,  jury selected, Ann Jastrab, Honorable Mention, Santa Clara Univ Art Dept, Santa Clara, CA

Expanding Boundaries, jury selected, Scott B. Davis, LACP, Los Angeles, CA

Light Sensitive, Art Intersection Street Project, Gilbert, AZ

Interior, Seities Magazine, Shelf Life Books, EXPOSURE Photo Festival, Calgary, Canada

Seeing Red, Gray Loft Gallery, Oakland, CA

The Creative Portrait, LACP, Los Angeles, CA


2017 

Off The Wall, Art Intersection Street Project, Gilbert, AZ

Light Sensitive, Art Intersection Street Project, Gilbert, AZ

Hospitality House Annual Art Auction, Minnesota Street Project, San Francisco, CA

Rayko’s 10th Annual International Plastic Camera Show, Rayko Photo Center, San Francisco, CA


2016 

Untitled, Rayko Photo Center, San Francisco, CA


2015 

Art For The House, Arc Gallery, San Francisco, CA

Hospitality House Annual Art Auction, White Walls Gallery, San Francisco, CA 

2012 Not Kansas: Photographers Explore Their Own Worlds, Rayko Photo Center, San Francisco, CA


Film

2016 “Un Ostión.  Screening, Whitsell Theater, Portland Art Museum, Portland, OR 




Publications

“Conceptional Photography” Art Doc Photography April 2023

“AAP Magazine #29 Women” 3rd Place, All About Photo Dec 2023

“AAP Magazine #26 Shapes” Merit Award’s, All About Photo Oct 2022 

“Let It Go”  Quantum Art, July, 2022

“Offside Constantly”  The New Yorker, June, 2021

“Every Belarusian Journalist I know Is in Jail or Exile” New York Times May, 2021

“Let It Go” Lenscratch July 2020

“Alzheimer’s In The Family: Searching For Lost Fragments Of My Childhood” Edge Of Humanity Magazine March 2020

“7 Photographers On Alzheimer’s, Dementia & Heartbreaking Memory Loss” Vice Magazine Feb 2020

“Private 2020” PHOTODARIUM, inner cover Jan 2020

“Top 40 Analog Images of 2019!” Analog Forever Zine, Jan 2020

“Mood, Memory, or Myth” Float Magazine Aug 2019

“Loosen Up” Analog Forever Zine Aug 2019

“Shadows” AAP Magazine Dec 2019

“Top 40 Analog Photographers of 2019” Analog Forever Zine. Dec 2019

“Issue 24” The Hand Magazine April 2019

“Issue 23” The Hand Magazine Jan 2019

“No More Bad Nudes” PDN Magazine Dec 2018

“Winter/Spring 18/19 Seities Magazine 2018

“Don’t Take Pictures” Photo Of The Day, Kat Kiernan, Editor-in-Chief Sept 2018

“Interior.” Seities Magazine, Polaroid Competition Winner Interview Winter/Spring Issue Dec 2018

“Your Daily Photograph.” Emerging/Contemporary Aug 2017

“Your Daily Photograph.” Emerging/Contemporary Jan 2014



Collections


Center for Photographic Arts, Carmel, CA

Pacific Grove Museum, Pacific Grove, CA

Hospitality House, San Francisco, CA

SF Camera Works, San Francisco, CA

Rayko Photo Center, San Francisco, CA



Lectures 


2015 Photographer’s Portfolio, City College Of San Francisco, San Francisco, CA 

2012 Out Of Sight, Rayko Photo Center San Francisco, CA